Cjm Customer Journey Map

A customer journey map (cjm) is a visual overview of how customers interact with and experience your website, products, or business across multiple touchpoints. The customer journey map (or cjm) is a description of the customer’s journey from where they don’t even know you to where they buy from you and beyond. It covers the full experience of being a customer.

Underplaying the importance of cjm. A customer journey map is a visual representation of how your customers interact with your brand, website, and product across different stages—from external touchpoints like social media, ads, and events, to internal touchpoints like website landing pages, ctas, signup forms, and onboarding processes. It’s a critical tool that gives you deep visibility into how people are finding your brand, interacting with your content, and ultimately, making a purchase.

It’s more than a workshop.

Follow these steps to create an actionable b2b customer journey map that gives you insights on who your customers are and what kind of experience they want. We’re here to tell you it’s far from that. Determine points of frictions step 6. To begin, ask yourself what you want your.