Buyer Persona Customer Journey
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Buyer Persona Customer Journey
Daar ga ik het in dit artikel niet over hebben. It is based on undertaking market research and your existing customer insights. It’s also called an audience persona, a marketing persona, or a customer persona.
The buyer's journey describes a buyer's path to purchase. They have a name, an age, a location, interests, and various behavioral identifiers. Each business is unique, and so are each company’s respective customer journeys.
When a buyer decides to buy, what might seem like a simple transaction can actually be an intricate set of many interactions.
Only 25% of the leads you generate are ready to buy within 24 months. Once you have your list, leverage your inside sales team or support desk to recruit these people for interviews. And this behaviour of you customer on your channel is called customer journey. Het model dat ik vaak gebruik, is van origine ontwikkeld door siriusdecisions.
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