B2b Buyer Journey Mapping

This is particularly useful when looking at an important (or painful) touchpoint where performance needs to be at a high standard. Content should always be thought of in terms of the buyer perspective. By tracking your potential customers’ journey using data, you can follow their path from your content and your marketing outreach through your platforms, all the way to initial contact with the sales team.

By tracking your potential customers’ journey using data, you can follow their path from your content and your marketing outreach through your platforms, all the way to initial contact with the sales team. This often starts with the “trigger” i.e. Begeleid de verschillende persona’s met relevante waardevolle en doelgerichte content.

This is particularly useful when looking at an important (or painful) touchpoint where performance needs to be at a high standard.

You can get started with mapping the industrial b2b customer journey by following these steps: You will win more business if you create and properly distribute relevant content that truly helps buyers throughout the entire buyer's journey. Mapping the customer journey is essential to understand your buyers and turn them into loyal customers. Identify members of the buying team the buyer's journey should be mapped separately for each persona (target buyer).