As Is User Journey
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As Is User Journey
Each of the steps is then captured in more or less detail, always from the user’s point of view. A policy can define multiple user journeys. Do they feel motivated enough to continue to buy the product?
A user journey map is always focused on the experience of one main actor — a user persona who experiences the journey. User research conducted during the discovery phaseof product or service design is complimented by implementing journey mapping. The entire map is a bit more granular, but at a high level, they’ve modeled the process a customer goes through during the relationship.
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Customer journey maps are also a popular workshop task to. A user journey (or user journey map) is a visual trip of the user across the solution. User journeys uncover the key user paint points, different touch points, emotions and highs and lows of experiences while users are engaged. The process step by step through which the user achieves a specific goal.
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