As Is Customer Journey Map
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As Is Customer Journey Map
Compare the experience of different customer segments Customer journey mapping is more than a strategic exercise. Customer journey mapping gets diverse teams on the same page.

Customer journey maps are a great way to gain deeper insight into your customers and their experience with your organization. How to map your customers’ loyalty journey. Customer journey mapping is more than a strategic exercise.
These enable brands to learn more about target users.
The purpose of customer journey mapping is to understand what customers go through and improve the quality of your customer experience, ensuring consistency and a seamless experience at all touchpoints and across all channels. The map is the visual representation of the journey which a customer follows while interacting with your product or service. The purpose of a customer journey map is to highlight your customers’ experience from the time they arrive on your website/app, interact with your content, and contact you. It also includes straightforward interpretation and action items to move the customer onward.
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